Make important content easy to discover

Search visibility and a useful user experience often depend on the same foundations: clear content, meaningful links and pages that communicate their purpose.

Understand what is delivered

Distinguish the initial document from content that appears after JavaScript runs. Google's documentation describes the role of rendering in processing JavaScript sites. Server rendering or pre-rendering can make essential content available earlier, but implementation still needs a deliberate review.

Use meaningful navigation

A linked page should have a destination that can be understood and revisited. Give each important page a clear title and use descriptive links between related content. Do not make the only path to an important page depend on an interaction that was designed solely for a visual demonstration.

Review the whole route

Content, metadata, navigation and response behaviour all belong to the same page. Check that a missing page is handled intentionally and that the visible content matches the page's description. The aim is a site whose structure is understandable to people and to systems reading it.

Further reading: Official documentation.