Expertise / A closer look
Data, BI & Analytics
Dashboards and measurement people trust — GA4, Power BI and Tableau wired to the same agreed definitions.
The opportunity
Make the next step
a better one.
Reporting is everywhere and trusted nowhere: GA4 counts differ from ad-platform counts, revenue definitions shift by spreadsheet, and leadership dashboards lag the business by weeks. Without an agreed measurement layer, every growth conversation starts by arguing about numbers instead of acting on them.
We start from decisions, not charts: which numbers steer spend, stock and staffing each week. Then we fix tracking at the source (GA4 + GTM done properly), land clean tables in your warehouse or database, and build Power BI or Tableau dashboards on agreed definitions — with access controls, refresh schedules and documentation your team can maintain.
- Working together
- Named delivery lead + team
- Timing
- Tracking fixes in 2–3 weeks; dashboards scoped per dataset
What we deliver
Focused on the right things.
- GA4 + GTM tracking audits, fixes and server-side tagging
- Power BI and Tableau dashboards on agreed KPI definitions
- Python/pandas data pipelines and warehouse modelling
- Attribution, funnel and cohort reporting teams act on
What you take away
Something you can run.
- Measurement plan with agreed KPI definitions
- Fixed tracking (GA4/GTM) with QA evidence
- Live Power BI/Tableau dashboards + access controls
- Docs, training and a reporting cadence
Before we begin
A little clarity
goes a long way.
01What do you need from us to get started?
A short description of the problem, a link to the current website or tool if there is one, and what a useful result would look like. You do not need a finished specification. We agree access, DPA/NDA and content requirements once scope is clear.
02Can you work with what we already have?
Yes. We start from your current setup and constraints. A focused improvement or integration may beat a rebuild — we'll explain options and tradeoffs with costed recommendations before you commit.
03How are cost, timeline and SLAs agreed?
After discovery we issue a scoped proposal: deliverables, milestones, timeline, support and SLA terms. Work begins on sign-off; any change is re-scoped in writing before additional work starts.
Connected expertise