Expertise / A closer look
Lifecycle Email & CRM
Klaviyo and HubSpot programmes that pay for themselves — flows, segmentation and campaigns tied to revenue.
The opportunity
Make the next step
a better one.
Email is the highest-margin channel most teams under-run: a newsletter goes out when someone remembers, flows stop at welcome + abandoned cart, lists grow stale, and nobody can say what email actually earned last month. Meanwhile acquisition costs keep rising — and the cheapest revenue (repeat purchase) stays on the table.
We audit the list, deliverability and existing flows first — there is no point driving traffic to a leaky bucket. Then we build the revenue-critical flows (welcome, abandonment, post-purchase, winback), segment by behaviour and value, and hand over a campaign calendar with templates your team can run — reported against revenue per recipient, not opens.
- Working together
- Named delivery lead + team
- Timing
- Core flows live in 3–4 weeks; programme scoped after
What we deliver
Focused on the right things.
- Klaviyo and HubSpot audits, migrations and deliverability fixes
- Core revenue flows: welcome, abandonment, post-purchase, winback
- Segmentation by behaviour, value and lifecycle stage
- Campaign templates, calendars and revenue reporting
What you take away
Something you can run.
- List + deliverability health report with fixes
- Live flows tested end to end
- Segments, templates and a 90-day calendar
- Revenue reporting + handover training
Before we begin
A little clarity
goes a long way.
01What do you need from us to get started?
A short description of the problem, a link to the current website or tool if there is one, and what a useful result would look like. You do not need a finished specification. We agree access, DPA/NDA and content requirements once scope is clear.
02Can you work with what we already have?
Yes. We start from your current setup and constraints. A focused improvement or integration may beat a rebuild — we'll explain options and tradeoffs with costed recommendations before you commit.
03How are cost, timeline and SLAs agreed?
After discovery we issue a scoped proposal: deliverables, milestones, timeline, support and SLA terms. Work begins on sign-off; any change is re-scoped in writing before additional work starts.
Connected expertise